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Nowadays, it’s not enough to make business decisions based on intuition. Companies that actively use data analytics and Business Intelligence (BI) have a competitive advantage – they can optimize costs, improve sales and anticipate trends. Most importantly? Data analytics is no longer just for large corporations. Small and medium-sized businesses

In today’s digital age, companies are drowning in data, but few are able to use it effectively. Data analytics and Business Intelligence (BI) are no longer the preserve of large corporations with extensive IT departments. On the contrary, small and medium-sized businesses (SMBs) can leverage data for a competitive advantage